Storytelling is a powerful way to connect with others, especially in business. If you want to attract the right clients, learning how to tell your story can make all the difference.
Why Storytelling Matters
Stories help you connect emotionally with your audience. They build trust and show the real you. By sharing your story, you attract clients who resonate with your values and vision. As Susan Payton says, “Before people buy from you, they need to buy into you.
In today’s busy world, strong communication skills are more important than ever. I recently spoke with Julian Treasure, an expert in sound and communication, who shared his insights on speaking and listening with purpose. Julian’s experience as a renowned speaker and sound expert offers practical lessons for anyone looking to communicate better.
Meet Julian Treasure
Julian is widely known for his powerful TED Talks, which have over 150 million views — and one is the sixth most-viewed of all time!
In a recent podcast interview with Carole Robin, Ph.D., we discussed the value of building exceptional relationships. Carole, co-author of Connect and a former Stanford professor, shared practical advice that can improve your personal and professional lives.
Key Takeaways from Our Conversation:
Understanding Relationship Types: Relationships can range from casual contacts to deep, exceptional connections. While not every relationship needs to be exceptional, focusing on strong, functional ones can make a big difference in your life.
Metaphors do more than add style to your language; they make your communication stronger and more engaging. In a recent session with Todd Cherches, we explored how metaphors can help us share ideas, connect with others and simplify complex topics. Here’s what we learned.
Attention, Comprehension, Retention
Attention: Metaphors catch people’s interest by presenting ideas in surprising ways. Todd used the concept of a “leadership weather report” to explain how leaders can impact team morale.
In 2024, my book, Confident Presenter, was awarded Highly Commended in the Business Self-Development Book category at the Business Book Awards. And it all started with one quote:
“The book that changes your life is not the one you read, it’s the one you write.”
Daniel Priestley shared those words during a business accelerator I attended with Dent, his company. From that moment, the idea of writing a book began to take shape.
In this episode of the Ideas on Stage podcast we spoke with Dr. Vanessa Patrick.
Vanessa Patrick, PhD. is an award winning researcher and teacher at the Bauer College of Business at the University of Houston. She is a regular speaker at both academic and practitioner conferences and her research investigates strategies to achieve personal mastery and inspire everyday excellence in oneself and others. Her new book is The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life.
In this episode of the Ideas on Stage podcast we spoke with the legendary Guy Kawasaki.
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation.
In this episode of the Ideas on Stage podcast we spoke with JD Schramm.
A passionate coach and gifted communicator in his own right, JD Schramm treasures the opportunity to bring out the best in those he teaches, advises, or inspires through his speaking, coaching, and educating. Thousands of students at Stanford, Columbia, NYU, and USC have benefited from his hallmark style of teaching and rigorous feedback to help them speak with conviction and write for impact.
